Alzheimer's disease
Change is coming. With the first disease-modifying therapy for Alzheimer’s disease on the horizon, Biogen needed to shape the market ahead of the launch, nurture new relationships with influential thought leaders and signal the arrival of anew treatment paradigm in the dementia space.
The first step was to engage with a highly scientific and skeptical clinician community.
An innovative podcast series that gathered 10 of Australia’s foremost experts and brilliant minds, who shared the emerging technologies and new thinking that’s revolutionising how we see Alzheimer’s disease.
AWARDS
PRIME AWARDS
Winner - Creativity in Communication – HCP - Mindchangers
Innovation Education
Creating ADBioHub, a flagship platform for Alzheimer’s disease education, pushing the creative boundaries to ensure the platform redefine Alzheimer’s disease, now and into the future.
DATA DISSEMINATION
How can we get policymakers to ready Australia’s healthcare system
for new treatments in Alzheimer’s disease?
We aimed to create a personalized experience for decision-makers, including doctors and
the Australian Minister for Health and Aged Care. Using data, we developed a groundbreaking data tool that showcased the undeniable impact of these treatments on the lives of Australians, integrating over 1.22 million data points from 650 geographic areas.
AWARDS
PRIME AWARDS
Winner - Marketing Innovation Award - Interactive Tool
Finalist - Best Use of Data - Interactive Tool
THE CREATIVE FLOOR AWARDS
Winner - Best Mixed Media - Interactive Tool
Agency - Ward6 Sydney
Brand Lead : Severine Flamand
CD: Grant Foster