Female players are football players like anyone else.
And there's no better time than a FIFA World Cup to remember that.
BLUE FOR BOYS, BLUE FOR GIRLS.
As a partner of all footballs, Crédit Agricole wanted to deploy unprecedented visibility to encourage the French Women's National
Team (Les Bleus - The Blue) in its race for the supreme title.
We, therefore, imagined this integrated campaign, TVC, prints, OOH, and created the first women's fusball table.
That year the Female FIFA World Cup had the best audience record in France.
To help flip mentality, we felt the need to represent the team the way they are - top athletes, champions.
Prelude film
Case study
Prints
11 Prints were created featuring all the players of the national team, each time, in action, with a bold message.
France is proud of his girls.
My man keeps watching football.
That's right, I am the one playing.
My man keeps watching football.
That's right, I am the one playing.
Female of football player?
Champions.
We know how to do 2 things at once:
Play and Win.
We say that in high heels, we feel invincible.
So imagine with soccer cleats.
The first women's fusball table, signed by the entire national team,
was created, used for a tournament and then put in an auction and raised money to promote and develop more female football clubs for the youngest generation.
2015 Fifa Women’s World Cup
AWARDS
GRAND PRIX STRATEGIES
Grand Prix - Sport Category - FIFA Women’s World Cup
GRAND PRIX DE PRESSE MAGAZINE
Prix - FIFA Women’s World Cup
2015 Fifa Women’s World Cup
Agency - BETC Paris
Art direction - Severine Flamand
Copywriter - Clara Lafuente
ECD - Stephane Xiberras