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Formula 1
- Canal+
CHALLENGE
For the start of the new season of F1 on Canal +, we wanted to get the fans’ attention
and promote the quality of Canal+’s F1 shows.
To make our fans happy, we made « Grands Prix »:
THE FIRST VINYL MADE OF ONLY F1 RACE TRACK SOUNDS.
Monaco, Barcelona, Melbourne : every track of the vinyl corresponds to a different Grand Prix race track.
F1 BLIND TEST
Fans could get the vinyl by winning a F1 Blind Test on social media, where they had to guess the name of a race track just by listening to the engine’s sound. And with no surprise, almost 80% of the fans got the right answer.
The Case Study
Agency - BETC
Copywriter : Guillaume Palmentier
Art Director : Severine Flamand
Creative Directors: Jean-Christophe Royer, Eric Astorgue
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