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The Fake Political Party
- Unicef
To spark public conversations about child welfare, we established a unique political party led by children who advocated for their own rights during the French local elections for Unicef.
The Challenge
Get children’s rights on the political agenda during election campaigns
The Idea
Create a fake political party to spark debate and push politicians to commit to real solutions for children’s futures
The Execution
PR, social media, and digital engagement driving awareness
The Impact
We got Politicians engaged, and a public debate ignited

The electoral campaign office

Agency - BETC Paris
Art direction - Severine Flamand
Copywriter - Clara Lafuente
CD - Jean-Christophe Royer & Eric Astorgue
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