Aware Super
-Breathing Life Into the Community
The Challenge
Announcing the transition from First State Super to Aware Super
The Idea
Shift from individual benefits to the collective power of a community — firefighters, nurses, and teachers
The Execution
A brand platform launch through a multi-channel campaign, including a hero TVC, teaser film, and digital, social, and OOH rollout
The Impact
Award-winning campaign that increased brand engagement and redefined category expectations
We also wrote a shorter piece of film to simply focus on the announcement of First State Super’s change of name to Aware Super which ran for a few weeks in the lead up to the hero TVC release.
AWARDS
SHOTS ASIA
Gold - Best Editing - Aware Super
Gold - Best Use of music - Aware Super
Bronze - Best Direction - Aware Super
Bronze - Best Cinematography - Aware Super
AWARD AWARDS
Bronze - Best Tv and Cinema commercials - Aware Super
Bronze - Best sound Design - Aware Super
ONE SHOW
Shortlist - Sound Design - Aware Super
AICP
Winner - Best Sound Design - Aware Super
CICLOPE ASIA
Shorlist - Aware Super
AMP Awards
Winner - Best Sound design - Aware super
Agency - The Works
ECD - Nathan Bilton
Senior Copywriter - Will Halstead
Senior Art Director - Severine Flamand